Hi! I'm Lucas.
I conduct user interviews, field shadowing, usability testing, and data analysis to understand the real problem before designing solutions. Research is not a phase, it remains continuous throughout the entire project.
I transform insights into information architecture, user flows, and interactive prototypes. Every decision is supported by context, data, and technical feasibility. I work closely with Product and Engineering teams to ensure design works in practice.
I build and evolve Design Systems that enable consistency and speed without sacrificing quality. Structured documentation and reusable components reduce friction between teams
I use AI as a strategic tool, to accelerate discovery, structure documentation, generate solution variations for testing, and expand problem exploration. It doesn't replace critical thinking; it amplifies it.
I work on operational B2B products, insurance, agribusiness, and AI operations, where user experience has a direct impact on real operational efficiency. I have experience across the full design cycle: discovery, wireframing, prototyping, usability testing, and handoff. I’ve also built and evolved Design Systems capable of scaling across multiple platforms and squads.
Research, structure and scale, always working directly with Product and Engineering.
Product Designer · UX, Research and functional prototypes with AI
Product Designer with 7+ years dedicated to design, the last 4 focused on B2B and B2C digital products. I've worked across industries such as insurance and financial services, AI-driven agribusiness, and financial products, always bridging what the user needs and what the business is after.
My focus is understanding the problem before designing the solution: user research, interviews, behavior analysis, and information architecture guide the interface decisions I make afterward. I work in agile environments, alongside product, engineering, and business teams, and stay involved through implementation to make sure what was designed actually reaches the end user as intended.
AI became part of my process as an ally, not a shortcut. I use it to speed up discovery, prototyping, and documentation, and reinvest the time saved into understanding the problem better.
While one project is waiting for more information, I'm already working on the next one! I've started building a new version of my portfolio, but this time, I'm using Claude Code...
Read more: Using Claude Code on the New Website(opens in a new tab)I've started designing and developing a system to register families and manage food basket distributions at the terreiro I'm part of, and I'm sure this will be a great project to showcase in my portfolio...
Read more: Basic Food Basket Management System(opens in a new tab)I see a lot of people saying that being a Product Designer who “does a bit of everything” is risky, and I partly agree. On the other hand, I think knowing a little about different areas helps you position yourself better and take a more strategic approach to your work...
Read more: Multitasking Professional(opens in a new tab)One of the projects that challenged me the most as a UX Designer was developing personas at my previous company, which operates in the digital information products industry. The challenge was to go beyond simply understanding who the users were and figure out how the business should act based on those insights.
Read more: Persona Development(opens in a new tab)Interested in my work? Message me directly on WhatsApp.
